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Henkel reorganizes automotive division

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Henkel has reorganized its automotive division to better align Henkel’s product portfolio with specific customer needs.
Henkel has aligned its business structure into groups, which encompass the total vehicle, including: Automotive Coatings, focusing on core coating technologies including Bonderite, Aquence and e-coat products; Body Assembly, focusing on providing an integrated approach to addressing customer needs in NVH, structural and sealing solutions; Chassis and Exterior Components, focusing on the traditional frame and chassis segment with additional focus on steering and ride control, jobbers and coaters, wheels, brakes and exterior accessories; and Powertrain, focusing on engine and axle assemblies, transmissions, and powertrain control modules.
Henkel also will continue to provide advanced engineering solutions to the complete vehicle, including interior and lighting solutions, along with chemical management services, testing and analysis, and equipment capabilities.
In addition to these groups, Henkel has created a Japanese and Korean key account division to focus on supporting the growth of automotive OEMs and suppliers in the Japanese and Korean markets.

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